Who we are

Hi, I’m Lily Hope, founder of The Lily Hope Collective.

For over a decade, I’ve worked at the intersection of content, brand, and digital strategy, both behind the scenes and in front of the camera. What began as creative work quickly evolved into a career rooted in systems, education, and results-driven marketing.

I have spent 10 years in the digital and creator economy, with the last seven years working full-time across brand marketing, content strategy, account management, and education. I’ve worked with some of the largest and fastest growing companies in beauty, lifestyle, and e-commerce, helping brands navigate what actually works in an ever changing digital landscape.

This is not guesswork. This is lived experience.

More Than a Creator

While I am a content creator, my work extends far beyond posting.

I have served as an account manager, strategist, and educator, supporting brands from early ideation through execution and optimization. I’ve been inside campaign planning rooms, performance reviews, analytics dashboards, and long-term growth conversations. I understand what brands need, what creators need, and where the disconnect often happens between the two.

That dual perspective is what sets my work apart.

I know how to create content that resonates, but I also know how to build systems that scale.

Industry Experience and Platform Access

Over the years, I’ve had direct conversations and one-on-one sessions with leading global platforms, including Instagram, Facebook, YouTube, Pinterest, and Snapchat.

I’ve participated in platform-led education, strategy sessions, and product feedback loops that most users never see. I’ve also been selected to participate in spearheaded initiatives such as the Pinterest Creator Community, Snapchat Spotlight program, and multiple beta testing programs, allowing me early insight into tools, features, and trends before they reach the public.

This proximity to platforms gives me a unique understanding of how content is distributed, prioritized, and monetized, not just how it looks on the surface.

An Educator at the Core

Education has always been central to my work.

I don’t believe in gatekeeping information or selling hype. I believe in clarity, structure, and teaching people how to think strategically about their content, their brand, and their business.

Whether I’m working with creators, founders, or established brands, my goal is the same. To help people understand the why behind the strategy, not just the what.

That means breaking down systems. Translating data into action. And building confidence through knowledge.

Why Lily Hope Collective Exists

Lily Hope Collective was built to bridge the gap between creativity and strategy.

Too often, brands are overwhelmed by content with no direction. Creators are overwhelmed by advice with no foundation. I built this collective to offer grounded, experience led guidance rooted in real world results.

This is where creative vision meets operational excellence.

This is where content becomes intentional, scalable, and sustainable.

What You Can Expect

When you work with me, you’re not hiring an influencer.

You’re partnering with a founder who understands the ecosystem from every angle. Someone who has been in the rooms, built the systems, and understands how platforms, brands, and audiences actually function together.

Everything I offer is informed by experience, refined through education, and executed with intention.

Welcome to Lily Hope Collective

This is strategy without fluff. Education without ego. And creativity with purpose.

I’m glad you’re here.